Key challenges facing the creative and marketing industry
High volumes of interdependent work
Creative and marketing teams manage multiple campaigns, content streams and initiatives in parallel, producing a constant flow of content across multiple formats and channels. Managing briefs, timelines, feedback and revisions at scale can be difficult, particularly when priorities change or work needs to be turned around quickly.
Fragmented collaboration and approvals
Creative work often involves multiple stakeholders, reviewers and external partners. When collaboration and approvals are managed across email and disconnected tools, it becomes harder to track feedback, maintain version control and keep work moving efficiently.
Limited visibility into workload and capacity
Without a clear view of work in progress and team capacity, creative teams struggle to plan effectively and balance reactive requests with planned initiatives. This can lead to bottlenecks, missed deadlines and uneven workloads.How Smartsheet helps the creative and marketing industry
Smartsheet provides a flexible platform for managing creative and marketing work, enabling real-time visibility, structured collaboration and consistent processes across teams and partners.
It manages briefs, timelines, approvals and delivery in one place, reducing manual effort, improving co-ordination and supporting more efficient delivery across campaigns and content workflows.
- Centralised real-time visibility across teams and portfolios.
- Standard templates and workflows.
- Standardised governance and reporting.
- Secure, scalable collaboration – one source of truth.
- Automated alerts and controls.
- Clear ownership and audit trails.
- Rapid adoption without heavy training overheads.
Key creative and marketing use cases
Project & Portfolio Management (PPM) – gain a real-time view of initiatives, campaigns, and projects across teams, with clear visibility into priorities, timelines, dependencies, and capacity. Establish consistent standards, templates, and reporting to improve oversight, strengthen governance, and drive delivery consistency at scale.
Marketing management – plan and manage marketing work end-to-end, from intake and prioritisation, through to execution and reporting. Improve visibility across campaigns, content and channels while keeping teams aligned on objectives and priorities.
Campaign management – plan, track and deliver campaigns and events across various channels, managing timelines, dependencies and milestones all in one place. Enable teams to adapt quickly while maintaining alignment and accountability across marketing initiatives and objectives.
Event management – plan, track and deliver campaigns and events across channels, managing timelines, dependencies and milestones in one place. Enable teams to adapt quickly while maintaining alignment and accountability across marketing initiatives and objectives.
Agency management – manage agency briefs, deliverables, timelines and collaboration in a structured way. Improve transparency and accountability across internal teams and external partners.
Content operations – plan and manage content pipelines across different channels, formats and campaigns. Improve visibility into content status, approvals and delivery timelines to support consistent and timely content delivery.
Portfolio dashboard
- Full overview of all projects
- Identify projects that require intervention
- Spot risks and issues sooner, and get back on track
- Automate reporting, saving time
- Full visibility of all activity by region, type, season, and more
Project dashboard
- Track progress across the project
- Project teams are aligned
- Measure progress against budget
- Identify and mitigate risks and issues
- Measure Return on Investment
These examples are for demonstration purposes. When creating solutions, we always build to your specific requirements and ways of working to optimise adoption.
Creative and marketing industry customers using Smartsheet
Why choose Cheetah Transformation as your Smartsheet partner?
Industry knowledge
We bring in-depth knowledge of the creative and marketing industry and work with leading organisations, combining extensive knowledge of Smartsheet with real-world retail sector experience
Tailored support for all sizes
We support organisations worldwide with agile, scalable solutions
Global reach, local presence
With a strong international partner network, we operate worldwide to deliver solutions wherever they’re needed.
Smartsheet Specialists
As certified Smartsheet experts, we help the creative and marketing industry streamline processes to deliver successful projects more quickly and efficiently.Choosing the right partner matters just as much as choosing the right platform
Cheetah Transformation offers:
- Smartsheet Platinum Partner status
- G-Cloud compliant services
- Cyber Essentials Plus certified
- Creative and marketing industry delivery experience
- Framework-friendly engagement models
Cheetah Transformation – supporting the creative and marketing industry
Clients are increasingly under pressure and don’t have long lead times like in the old days. It would sometimes take six to eight weeks for content campaigns to go live. Now, with Smartsheet, this can be achieved in four weeks or less.
View the case studyWe lacked a dependable, centralised system for escalating decisions or communicating outcomes back down the chain
We now don’t need to spend time digging through months of emails to find a particular discussion from a meeting or chase meeting participants for status updates. Those micro-frustrations used to add up and slow everyone down. Now, everything’s in one place, saving us time. I’ve loved working with Cheetah, they’re fantastic at actively listening, interpreting our vision—even when we’re not using technical language—and translating that into a functional solution.
The team was first class all the way
I worked with Gary Thornton and Rob Eberstein from Cheetah on a complex SmartSheet Implementation. I was the Exec Sponsor for the implementation, and could not be happier with the results. The team was first class all the way, and SmartSheet is now a foundational application in my organization for managing both internal and external projects. Gary and Rob always made themselves available, gave expert insights and always delivered. They are also just really great people. I highly recommend them!
5 star services, from start to finish
As a specialist fit out business, it is extremely hard to find a solution that is compatible with our processes & vision. What Cheetah have delivered, has surpass our expectations and I’m excited to see the improvements this will make to our business, and for our delivery partners and clients. Cheetah team have supported us, all the way and been a great bunch of people to work with. We look forward to phase 2, later this year where we introduce other departments & our quality management system integrated into our PMS. See you on Phase 2!
They went above and beyond at every step
Working with Cheetah Transformation has been an outstanding experience that truly elevated our project management capabilities. Gary and Youssef were exceptional throughout—highly knowledgeable, consistently responsive, and a pleasure to partner with. Their solution not only met our needs but transformed the way we manage projects, bringing significantly greater efficiency and transparency to our workflows. They went above and beyond at every step, and we couldn’t be more pleased with the results. Highly recommended.
A great partner for any team looking to improve execution and clarity through smart digital solutions
I highly recommend Youssef for his outstanding support during the Smartsheet implementation. His deep understanding of both the tool and the needs of our teams led to the development of a robust solution that brought much-needed transparency to our project management processes. Youssef went beyond expectations—not only ensuring the system was technically solid, but also continuously improving it by adding meaningful information while simplifying the inputs required from users. His ability to balance structure with usability made a real difference in user adoption and overall project visibility. A great partner for any team looking to improve execution and clarity through smart digital solutions.
Outstanding service and expertise – driving productivity and collaboration at scale
We’ve been working closely with Cheetah Transformation, and I cannot overstate the value that they bring to our team. Their depth of knowledge in Smartsheet, combined with their responsiveness, problem-solving mindset, and consistently friendly demeanor, has made a huge difference to our operations. Smartsheet, when implemented effectively, is a game-changer. It automates repetitive project tasks, provides intuitive and visually engaging dashboards, and creates a single source of truth that enhances visibility across functions. With Cheetah Transformation’s expert support, we were able to harness these capabilities — saving time, increasing productivity, and improving collaboration across multiple teams and time zones.
Moving from a siloed way of working to a centralised approach has been really helpful.
We now have a solid foundation to identify inefficiencies, spot gaps in responsibility, and flag issues early without having to dig through email chains from months ago
We have eliminated manual and repetitive tasks and improved real-time collaboration and productivity.
As a result, we’re seeing significant returns on investment.
Excellent support and solutions from Rob & Hanna
Our events team have worked with Cheetah Transformation for over a year now, and they have helped us create a bespoke project management tool with Smartsheet, that has been pivotal in the way we work and how we report on our business.
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